The Meaningful Brand [[electronic resource] ] : How Strong Brands Make More Money / / by N. Hollis
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| Autore: |
Hollis N
|
| Titolo: |
The Meaningful Brand [[electronic resource] ] : How Strong Brands Make More Money / / by N. Hollis
|
| Pubblicazione: | New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2013 |
| Edizione: | 1st ed. 2013. |
| Descrizione fisica: | 1 online resource (XIII, 225 p.) |
| Disciplina: | 658.8/27 |
| Soggetto topico: | Public health |
| Development economics | |
| Public Health | |
| Development Economics | |
| Note generali: | Includes index. |
| Sommario/riassunto: | Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference. |
| Titolo autorizzato: | The Meaningful Brand |
| ISBN: | 1-137-36559-5 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910438026703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |