02284nam 22005895 450 991043802670332120200702003134.01-137-36559-510.1007/978-1-137-36559-0(CKB)3710000000653371(SSID)ssj0001666006(PQKBManifestationID)16455249(PQKBTitleCode)TC0001666006(PQKBWorkID)15000206(PQKB)10355268(SSID)ssj0001669131(PQKBManifestationID)16460975(PQKBTitleCode)TC0001669131(PQKBWorkID)14579843(PQKB)11493043(DE-He213)978-1-137-36559-0(MiAaPQ)EBC4716227(PPN)19344724X(EXLCZ)99371000000065337120160206d2013 u| 0engurnn|008mamaatxtccrThe Meaningful Brand[electronic resource] How Strong Brands Make More Money /by N. Hollis1st ed. 2013.New York :Palgrave Macmillan US :Imprint: Palgrave Macmillan,2013.1 online resource (XIII, 225 p.) Includes index.0-230-34226-4 1-349-59475-X Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.Public healthDevelopment economicsPublic Healthhttps://scigraph.springernature.com/ontologies/product-market-codes/H27002Development Economicshttps://scigraph.springernature.com/ontologies/product-market-codes/W42000Public health.Development economics.Public Health.Development Economics.658.8/27Hollis Nauthttp://id.loc.gov/vocabulary/relators/aut871648BOOK9910438026703321The Meaningful Brand1945674UNINA