Eurasian Business Perspectives : Proceedings of the 25th Eurasia Business and Economics Society Conference / / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal

• Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020
• Edizione: 1st ed. 2020.
• Descrizione fisica: 1 online resource (xvii, 367 pages) : illustrations
• Disciplina: 658.83
• Soggetto topico: Consumer behavior; Accounting; Tourism; Management; Business enterprises - Finance; Customer relations - Management; Consumer Behavior; Tourism Management; Corporate Finance; Customer Relationship Management
• Persona (resp. second.): BilginMehmet Huseyin; DanisHakan; DemirEnder; UcalMeltem Ş
• Nota di contenuto: Marketing -- Tourism -- Management -- Accounting and Finance.
• Sommario/riassunto: This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.
• Titolo autorizzato: Eurasian business perspectives
• ISBN: 3-030-35051-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910377824303321
• Lo trovi qui: Univ. Federico II
• Serie: Eurasian Studies in Business and Economics, . 2364-5075 ; ; 12/2