03199nam 22007215 450 991037782430332120251113182046.03-030-35051-710.1007/978-3-030-35051-2(CKB)4100000010348849(MiAaPQ)EBC6109804(DE-He213)978-3-030-35051-2(PPN)242980635(EXLCZ)99410000001034884920200210d2020 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierEurasian Business Perspectives Proceedings of the 25th Eurasia Business and Economics Society Conference /edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal1st ed. 2020.Cham :Springer International Publishing :Imprint: Springer,2020.1 online resource (xvii, 367 pages) illustrationsEurasian Studies in Business and Economics,2364-5075 ;12/23-030-35050-9 Marketing -- Tourism -- Management -- Accounting and Finance.This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.Eurasian Studies in Business and Economics,2364-5075 ;12/2Consumer behaviorAccountingTourismManagementBusiness enterprisesFinanceCustomer relationsManagementConsumer BehaviorAccountingTourism ManagementCorporate FinanceCustomer Relationship ManagementConsumer behavior.Accounting.Tourism.Management.Business enterprisesFinance.Customer relationsManagement.Consumer Behavior.Accounting.Tourism Management.Corporate Finance.Customer Relationship Management.658.83Bilgin Mehmet Huseyinedthttp://id.loc.gov/vocabulary/relators/edtDanis Hakanedthttp://id.loc.gov/vocabulary/relators/edtDemir Enderedthttp://id.loc.gov/vocabulary/relators/edtUcal Meltem Şedthttp://id.loc.gov/vocabulary/relators/edtMiAaPQMiAaPQMiAaPQBOOK9910377824303321Eurasian business perspectives1896381UNINA