Digital Gaming and the Advertising Landscape / Teresa de la Hera
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| Autore: |
Hera Teresa de la
|
| Titolo: |
Digital Gaming and the Advertising Landscape / Teresa de la Hera
|
| Pubblicazione: | Baltimore, Maryland : , : Project Muse, , 2020 |
| ©2020 | |
| Descrizione fisica: | 1 online resource (208 pages) : color illustrations |
| Disciplina: | 338.4/77948 |
| Soggetto topico: | Video games - Economic aspects |
| Video games industry | |
| Video games - Marketing | |
| Soggetto non controllato: | Advergames, persuasive games, advertising, entertaining persuasive communication |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Frontmatter -- Contents -- Acknowledgments -- Preface -- 1. Digital Games and the Advertising Landscape: An Introduction -- 2. Advergames: A Definition -- 3. Advergames: History -- 4. Advergames: Effectiveness -- 5. The Procedural School: A Critical Analysis -- 6. Persuasion through Digital Games: A Theoretical Model -- 7. Persuasive Strategies for Advergames -- 8. A Case Study: Tem de Tank -- Conclusions -- About the Author -- Index |
| Sommario/riassunto: | The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. *Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context. |
| Titolo autorizzato: | Digital Gaming and the Advertising Landscape |
| ISBN: | 90-485-3867-X |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910348216203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Games and play (Amsterdam, Netherlands)