LEADER 02986oam  22005414a 450 
001 9910348216203321
005 20230621140513.0
010   $a90-485-3867-X
024 7 $a10.1515/9789048538676
035   $a(CKB)4100000009151150
035   $a(MiAaPQ)EBC5880666
035   $a(OCoLC)1178720756
035   $a(MdBmJHUP)muse78199
035   $a(DE-B1597)536700
035   $a(OCoLC)1114970721
035   $a(DE-B1597)9789048538676
035   $a(EXLCZ)994100000009151150
100   $a20200724e20202019  uy         0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aDigital Gaming and the Advertising Landscape$fTeresa de la Hera
210  1$aBaltimore, Maryland :$cProject Muse,$d2020
210  4$dİ2020
215   $a1 online resource (208 pages) $ccolor illustrations
225 0 $aGames and play
311   $a94-6298-715-7 
320   $aIncludes bibliographical references and index.
327   $tFrontmatter --$tContents --$tAcknowledgments --$tPreface --$t1. Digital Games and the Advertising Landscape: An Introduction --$t2. Advergames: A Definition --$t3. Advergames: History --$t4. Advergames: Effectiveness --$t5. The Procedural School: A Critical Analysis --$t6. Persuasion through Digital Games: A Theoretical Model --$t7. Persuasive Strategies for Advergames --$t8. A Case Study: Tem de Tank --$tConclusions --$tAbout the Author --$tIndex
330   $aThe evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. *Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.
410  0$aGames and play (Amsterdam, Netherlands)
606   $aVideo games$xEconomic aspects
606   $aVideo games industry
606   $aVideo games$xMarketing
610   $aAdvergames, persuasive games, advertising, entertaining persuasive communication.
615  0$aVideo games$xEconomic aspects.
615  0$aVideo games industry.
615  0$aVideo games$xMarketing.
676   $a338.4/77948
700   $aHera$b Teresa de la$01023714
801  0$bMdBmJHUP
801  1$bMdBmJHUP
906   $aBOOK
912   $a9910348216203321
996   $aDigital Gaming and the Advertising Landscape$92432304
997   $aUNINA