Managing customers through economic cycles / / John McKean

• Autore: McKean John <1956->
• Pubblicazione: West Sussex, England : , : Wiley, , 2010; ©2010
• Descrizione fisica: 1 online resource (266 p.)
• Disciplina: 658.8/12; 658.812
• Soggetto topico: Customer relations; Consumer behavior; Business cycles; Recessions
• Soggetto genere / forma: Electronic books.
• Note generali: Includes index.
• Nota di contenuto: Managing Customers Through Economic Cycles; Contents; Acknowledgements; 1. Introduction; 2. Predicting/Preparing for Economic Transitions; 3. Science of How Consumers' Buying Changes over Cycles; 4. Consumer Loyalty Strengths/Vulnerabilities in Cycles; 5. B2C Approaches for Dynamic Consumer Needs/Value Tradeoff; 6. B2B Approaches for Different Economic Cycles; 7. Mastering Information across Economic Cycles; 8. Managing the Employee Factor through Cycles; 9. Leveraging the Power of the Community (Physical and Online); 10. Summary; Index
• Sommario/riassunto: Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. ""The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the areas that truly matter - and continually using data to reinforce the idea that business can be more s
• Titolo autorizzato: Managing customers through economic cycles
• ISBN: 0-470-66238-7; 1-119-20857-2; 1-282-88889-7; 9786612888892; 0-470-68821-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910140900603321
• Lo trovi qui: Univ. Federico II