LEADER 02787nam 2200625 450 001 9910140900603321 005 20170815160907.0 010 $a0-470-66238-7 010 $a1-119-20857-2 010 $a1-282-88889-7 010 $a9786612888892 010 $a0-470-68821-1 035 $a(CKB)2670000000055038 035 $a(EBL)565066 035 $a(OCoLC)682614137 035 $a(SSID)ssj0000422596 035 $a(PQKBManifestationID)12183402 035 $a(PQKBTitleCode)TC0000422596 035 $a(PQKBWorkID)10432642 035 $a(PQKB)11183312 035 $a(MiAaPQ)EBC565066 035 $a(EXLCZ)992670000000055038 100 $a20160805h20102010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aManaging customers through economic cycles /$fJohn McKean 210 1$aWest Sussex, England :$cWiley,$d2010. 210 4$dİ2010 215 $a1 online resource (266 p.) 300 $aIncludes index. 311 $a0-470-68620-0 327 $aManaging Customers Through Economic Cycles; Contents; Acknowledgements; 1. Introduction; 2. Predicting/Preparing for Economic Transitions; 3. Science of How Consumers' Buying Changes over Cycles; 4. Consumer Loyalty Strengths/Vulnerabilities in Cycles; 5. B2C Approaches for Dynamic Consumer Needs/Value Tradeoff; 6. B2B Approaches for Different Economic Cycles; 7. Mastering Information across Economic Cycles; 8. Managing the Employee Factor through Cycles; 9. Leveraging the Power of the Community (Physical and Online); 10. Summary; Index 330 $aWhether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. ""The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the areas that truly matter - and continually using data to reinforce the idea that business can be more s 606 $aCustomer relations 606 $aConsumer behavior 606 $aBusiness cycles 606 $aRecessions 608 $aElectronic books. 615 0$aCustomer relations. 615 0$aConsumer behavior. 615 0$aBusiness cycles. 615 0$aRecessions. 676 $a658.8/12 676 $a658.812 700 $aMcKean$b John$f1956-$0854353 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910140900603321 996 $aManaging customers through economic cycles$91907797 997 $aUNINA