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New media for a new China [[electronic resource] /] / edited by James F. Scotton and William A. Hachten



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Titolo: New media for a new China [[electronic resource] /] / edited by James F. Scotton and William A. Hachten Visualizza cluster
Pubblicazione: Malden, MA, : Wiley-Blackwell, 2010
Descrizione fisica: 1 online resource (256 p.)
Disciplina: 302.230951
Soggetto topico: Mass media and culture - China
Mass media - Political aspects - China
Soggetto geografico: China Politics and government
Soggetto genere / forma: Electronic books.
Altri autori: ScottonJames Francis <1932->  
HachtenWilliam A  
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: New Media for a New China; Contents; Notes on Contributors; Preface; Introduction; 1 2008 New Challenges to China's Media; 2 Development and Theory of the Media; 3 The Impact of New Media; 4 Newspapers Changing Roles; 5 Magazines An Industry in Transition; 6 Radio Broadcasting Deregulation and Development; 7 Television Entertainment; 8 Television News; 9 Xinhua The Voice of the Party; 10 Advertising Wings for the Media; 11 Public Relations; 12 Film An Industry versus Independents; 13 English-Language Media in China; 14 Overseas Media Serve Chinese Diaspora; 15 Conclusion; Notes; Index
Sommario/riassunto: New Media for a New China is a timely introduction to the current state of the mass media in China and it's growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China's media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China's media in the middle of the country's tremendous social, economic and political changes Explores the concept of the 21st century as "China's Century" because of the nation's
Titolo autorizzato: New media for a new China  Visualizza cluster
ISBN: 1-282-55019-5
9786612550195
1-4443-1911-6
1-4443-1912-4
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910140610703321
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