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010   $a1-282-55019-5
010   $a9786612550195
010   $a1-4443-1911-6
010   $a1-4443-1912-4
035   $a(CKB)2670000000014748
035   $a(EBL)514418
035   $a(OCoLC)613205867
035   $a(SSID)ssj0000363645
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035   $a(PQKBTitleCode)TC0000363645
035   $a(PQKBWorkID)10393544
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100   $a20091112d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aNew media for a new China$b[electronic resource] /$fedited by James F. Scotton and William A. Hachten
210   $aMalden, MA $cWiley-Blackwell$d2010
215   $a1 online resource (256 p.)
300   $aDescription based upon print version of record.
311   $a1-4051-8796-4 
311   $a1-4051-8797-2 
320   $aIncludes bibliographical references and index.
327   $aNew Media for a New China; Contents; Notes on Contributors; Preface; Introduction; 1 2008 New Challenges to China's Media; 2 Development and Theory of the Media; 3 The Impact of New Media; 4 Newspapers Changing Roles; 5 Magazines An Industry in Transition; 6 Radio Broadcasting Deregulation and Development; 7 Television Entertainment; 8 Television News; 9 Xinhua The Voice of the Party; 10 Advertising Wings for the Media; 11 Public Relations; 12 Film An Industry versus Independents; 13 English-Language Media in China; 14 Overseas Media Serve Chinese Diaspora; 15 Conclusion; Notes; Index
330   $aNew Media for a New China is a timely introduction to the current state of the mass media in China and it's growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China's media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China's media in the middle of the country's tremendous social, economic and political changes Explores the concept of the 21st century as "China's Century" because of the nation's
606   $aMass media and culture$zChina
606   $aMass media$xPolitical aspects$zChina
607   $aChina$xPolitics and government
608   $aElectronic books.
615  0$aMass media and culture
615  0$aMass media$xPolitical aspects
676   $a302.230951
701   $aScotton$b James Francis$f1932-$0867735
701   $aHachten$b William A$0867736
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910140610703321
996   $aNew media for a new China$91936833
997   $aUNINA