Artificial Neural Networks and Structural Equation Modeling : Marketing and Consumer Research Applications / Alhamzah Alnoor, Khaw Khai Wah, Azizul Hassan editors

• Pubblicazione: Singapore, : Springer, 2022
• Descrizione fisica: ix, 341 p. : ill. ; 24 cm
• Soggetto topico: 68T07 - Artificial neural networks and deep learning [MSC 2020]; 90B60 - Marketing, advertising [MSC 2020]
• Soggetto non controllato: Artificial neural network for consumer research; Social commerce and technology; Structural equation modelling for consumer research; Sustainability; Technology acceptance in marketing and consumer research
• Persona (resp. second.): Alnoor, Alhamzah; Hassan, Azizul; Wah, Khaw Khai
• Titolo autorizzato: Artificial neural networks and structural equation modeling
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: VAN00278339
• Lo trovi qui: Univ. Vanvitelli
• Localizzazioni e accesso elettronico: https://doi.org/10.1007/978-981-19-6509-8