01799nam0 22003853i 450 VAN0027833920240807122921.485N978981196509820240620d2022 |0itac50 baengSG|||| |||||Artificial Neural Networks and Structural Equation ModelingMarketing and Consumer Research ApplicationsAlhamzah Alnoor, Khaw Khai Wah, Azizul Hassan editorsSingaporeSpringer2022ix, 341 p.ill.24 cm68T07Artificial neural networks and deep learning [MSC 2020]VANC036862MF90B60Marketing, advertising [MSC 2020]VANC035166MFArtificial neural network for consumer researchKW:KSocial commerce and technologyKW:KStructural equation modelling for consumer researchKW:KSustainabilityKW:KTechnology acceptance in marketing and consumer researchKW:KSGSingaporeVANL000061AlnoorAlhamzahVANV230873HassanAzizulVANV230875WahKhaw KhaiVANV230874Springer <editore>VANV108073650ITSOL20241115RICAhttps://doi.org/10.1007/978-981-19-6509-8E-book – Accesso al full-text attraverso riconoscimento IP di Ateneo, proxy e/o ShibbolethBIBLIOTECA DEL DIPARTIMENTO DI MATEMATICA E FISICAIT-CE0120VAN08NVAN00278339BIBLIOTECA DEL DIPARTIMENTO DI MATEMATICA E FISICA08DLOAD e-Book 8965 08eMF8965 20240701 Artificial neural networks and structural equation modeling3083177UNICAMPANIA