Vai al contenuto principale della pagina

Business intelligence and e-marketing workshop, IBM Warwick 2001 / / guest editors Merlin Stone and Julie Abbott



(Visualizza in formato marc)    (Visualizza in BIBFRAME)

Titolo: Business intelligence and e-marketing workshop, IBM Warwick 2001 / / guest editors Merlin Stone and Julie Abbott Visualizza cluster
Pubblicazione: Bradford, England, : Emerald Group Publishing, c2002
Edizione: 1st ed.
Descrizione fisica: 1 online resource (88 p.)
Disciplina: 658.4/7
Soggetto topico: Electronic commerce - Marketing
Marketing research
Altri autori: AbbottJulie  
StoneMerlin  
Note generali: Description based upon print version of record.
Nota di contenuto: Contents; Abstracts & keywords; Guest editorial; UK data warehousing and business intelligence implementation; Customer relationship management systems; Marketing principles in the application of e-commerce; There's no business like e-business; Reflections on customer knowledge management in e-business; From bricks to clicks; Perceived risks as barriers to Internet and e-commerce usage; Assessments of the ''new economy'' scenario; Awards for Excellence; Conference announcement; Author and title index to volume 5, 2002; Note from the publisher
Sommario/riassunto: This is a special issue of QMRIJ whichreflects important aspects of research andbusiness. This special issue has been guestedited from IBM by Professor Merlin Stoneand Julie Abbott. Far reaching advances incommunications and information technologymean that interaction between companies andtheir customers - whether face-to-face, overthe counter, on the telephone or via theInternet, are becoming more frequent, intenseand data-rich.
Titolo autorizzato: Business intelligence and e-marketing workshop, IBM Warwick 2001  Visualizza cluster
ISBN: 1-280-47967-1
9786610479672
1-84544-719-0
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910825497403321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui