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Record Nr. |
UNINA9910825497403321 |
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Titolo |
Business intelligence and e-marketing workshop, IBM Warwick 2001 / / guest editors Merlin Stone and Julie Abbott |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2002 |
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ISBN |
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1-280-47967-1 |
9786610479672 |
1-84544-719-0 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (88 p.) |
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Collana |
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Qualitative marketing research: an international journal ; ; v.5, no. 4 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Electronic commerce - Marketing |
Marketing research |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Contents; Abstracts & keywords; Guest editorial; UK data warehousing and business intelligence implementation; Customer relationship management systems; Marketing principles in the application of e-commerce; There's no business like e-business; Reflections on customer knowledge management in e-business; From bricks to clicks; Perceived risks as barriers to Internet and e-commerce usage; Assessments of the ''new economy'' scenario; Awards for Excellence; Conference announcement; Author and title index to volume 5, 2002; Note from the publisher |
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Sommario/riassunto |
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This is a special issue of QMRIJ whichreflects important aspects of research andbusiness. This special issue has been guestedited from IBM by Professor Merlin Stoneand Julie Abbott. Far reaching advances incommunications and information technologymean that interaction between companies andtheir customers - whether face-to-face, overthe counter, on the telephone or via theInternet, are becoming more frequent, intenseand data-rich. |
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