The Crowd Funding Services Handbook [[electronic resource] ] : Raising the Money You Need to Fund Your Business, Project, or Invention

• Autore: Rich Jason R
• Pubblicazione: Hoboken, : Wiley, 2014
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (284 p.)
• Disciplina: 658.15/224
• Soggetto topico: Crowd funding - Finance; Venture capital; New business enterprises; Finance; Business & Economics; Investment & Speculation
• Note generali: Description based upon print version of record.
• Nota di contenuto: The Crowd Funding Services Handbook: Raising the Money You Need to Fund Your Business, Project, or Invention; Copyright; Contents; Acknowledgments; About the Author; Introduction; Chapter 1: How Crowd Funding Works: The Basics; What Crowd Funding Is . . . and Isn't; Let's Talk Crowd Funding Lingo; Nine Components to a Successful Crowd Funding Campaign; Common Misconceptions about Crowd Funding; It Is Essential to Create an Accurate Time Frame and Budget; Again, There Are No Shortcuts; Crowd Funding Can Be Used to Raise Money for People and Charities, Too ; The Future Looks Very Bright for Crowd FundingChapter 2: What Types of Businesses, Projects, and Inventions Can Get Funded; Profiles of Project Types That Can Be Successful Using Reward-Based Crowd Funding; Reward-Based Crowd Funding Is Also a Powerful Fund-raising Tool; Become an Experienced Project Backer before Becoming a Project Creator; How to Find Specialty Crowd Funding Platforms; Chapter 3: Introduction to Crowd Funding Platforms and Services; General Reward-Based Crowd Funding Platforms; FundAnything; FundRazr; Indiegogo; Kickstarter; RocketHub ; Specialty Reward-Based Crowd Funding PlatformsCrowdrise; Dragon Innovation; Fundable; Prizeo; Start A Cure; Upstart; GoFundMe; A Self-Hosted Reward-Based Crowd Funding Option; Selfstarter; Chapter 4: Preplanning Your Crowd Funding Campaign; Define and Fine-Tune Your Project Idea; Pinpointing Your Target Audience; Do Your Research; Choose an Appropriate Crowd Funding Platform to Host Your Campaign; Create Your Campaign's Rewards; Plan Your Schedule; Building or Expanding Your Network; Create Your Overall Marketing Message; Prepare the Content for Your Crowd Funding Campaign ; Preplan the Promotional Efforts for Your CampaignGathering the Support Services and Experts You'll Need; Calculating a Detailed Budget; Now, You're Ready to Proceed; Chapter 5: Crunching the Numbers; Develop a Budget for Your Reward-Based Crowd Funding Campaign; Elements of Your Crowd Funding Campaign's Budget; Developing a Prototype; Planning Your Crowd Funding Campaign; Building or Expanding Your Network; Producing Your Promotional Video; Online and Traditional Advertising; Developing and Running Your Public Relations Effort; Set a Realistic and Appropriate Funding Goal for Your Project ; Chapter 6: Targeting Your Backers and SupportersDefining Your Target Audience; Chapter 7: Producing Your Promotional Video; Twelve Elements That Make for a SuccessfulPromotional Video; Conduct More Hands-On Research; Consider Your Production Budget and Goals; Create Your Video's Script and Storyboard; Production Issues to Consider; Choosing the Best HD Video Camera to Shoot Your Video; Selecting Your Background or Shooting Location; Lighting Considerations; Sound Quality Considerations; Showcase the Right Appearance: Wardrobe, Hair, and Makeup Considerations ; Utilizing Background Music, Voice-Overs, and Sound Effects
• Sommario/riassunto: Crowdsource funding is the new way to finance start-ups in a networked world Entrepreneurs, small business owners, investors, artisans, or those who merely have a good idea for a business venture have a new and attainable means of securing capital to grow their dreams. Gone are the days when the only options to raise funds for a new business were venture capitalists, angel investors, or Wall Street. Web-based crowdfunding services are now plentiful and offer a variety of options for the aspiring entrepreneur. However, these services are not typically as well-understood as the more traditional
• Titolo autorizzato: The Crowd Funding Services Handbook
• ISBN: 1-118-91549-6; 1-118-94907-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910814188203321
• Lo trovi qui: Univ. Federico II
• Serie: Wiley Finance