LEADER 05436nam 22006973u 450 001 9910814188203321 005 20240405015215.0 010 $a1-118-91549-6 010 $a1-118-94907-2 035 $a(CKB)3710000000218273 035 $a(EBL)1765099 035 $a(SSID)ssj0001292890 035 $a(PQKBManifestationID)11865686 035 $a(PQKBTitleCode)TC0001292890 035 $a(PQKBWorkID)11284209 035 $a(PQKB)10391379 035 $a(MiAaPQ)EBC1765099 035 $a(EXLCZ)993710000000218273 100 $a20140818d2014|||| u|| | 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe Crowd Funding Services Handbook$b[electronic resource] $eRaising the Money You Need to Fund Your Business, Project, or Invention 205 $a1st ed. 210 $aHoboken $cWiley$d2014 215 $a1 online resource (284 p.) 225 1 $aWiley Finance 300 $aDescription based upon print version of record. 311 $a1-322-06078-9 311 $a1-118-85300-8 327 $aThe Crowd Funding Services Handbook: Raising the Money You Need to Fund Your Business, Project, or Invention; Copyright; Contents; Acknowledgments; About the Author; Introduction; Chapter 1: How Crowd Funding Works: The Basics; What Crowd Funding Is . . . and Isn't; Let's Talk Crowd Funding Lingo; Nine Components to a Successful Crowd Funding Campaign; Common Misconceptions about Crowd Funding; It Is Essential to Create an Accurate Time Frame and Budget; Again, There Are No Shortcuts; Crowd Funding Can Be Used to Raise Money for People and Charities, Too 327 $aThe Future Looks Very Bright for Crowd FundingChapter 2: What Types of Businesses, Projects, and Inventions Can Get Funded; Profiles of Project Types That Can Be Successful Using Reward-Based Crowd Funding; Reward-Based Crowd Funding Is Also a Powerful Fund-raising Tool; Become an Experienced Project Backer before Becoming a Project Creator; How to Find Specialty Crowd Funding Platforms; Chapter 3: Introduction to Crowd Funding Platforms and Services; General Reward-Based Crowd Funding Platforms; FundAnything; FundRazr; Indiegogo; Kickstarter; RocketHub 327 $aSpecialty Reward-Based Crowd Funding PlatformsCrowdrise; Dragon Innovation; Fundable; Prizeo; Start A Cure; Upstart; GoFundMe; A Self-Hosted Reward-Based Crowd Funding Option; Selfstarter; Chapter 4: Preplanning Your Crowd Funding Campaign; Define and Fine-Tune Your Project Idea; Pinpointing Your Target Audience; Do Your Research; Choose an Appropriate Crowd Funding Platform to Host Your Campaign; Create Your Campaign's Rewards; Plan Your Schedule; Building or Expanding Your Network; Create Your Overall Marketing Message; Prepare the Content for Your Crowd Funding Campaign 327 $aPreplan the Promotional Efforts for Your CampaignGathering the Support Services and Experts You'll Need; Calculating a Detailed Budget; Now, You're Ready to Proceed; Chapter 5: Crunching the Numbers; Develop a Budget for Your Reward-Based Crowd Funding Campaign; Elements of Your Crowd Funding Campaign's Budget; Developing a Prototype; Planning Your Crowd Funding Campaign; Building or Expanding Your Network; Producing Your Promotional Video; Online and Traditional Advertising; Developing and Running Your Public Relations Effort; Set a Realistic and Appropriate Funding Goal for Your Project 327 $aChapter 6: Targeting Your Backers and SupportersDefining Your Target Audience; Chapter 7: Producing Your Promotional Video; Twelve Elements That Make for a SuccessfulPromotional Video; Conduct More Hands-On Research; Consider Your Production Budget and Goals; Create Your Video's Script and Storyboard; Production Issues to Consider; Choosing the Best HD Video Camera to Shoot Your Video; Selecting Your Background or Shooting Location; Lighting Considerations; Sound Quality Considerations; Showcase the Right Appearance: Wardrobe, Hair, and Makeup Considerations 327 $aUtilizing Background Music, Voice-Overs, and Sound Effects 330 $aCrowdsource funding is the new way to finance start-ups in a networked world Entrepreneurs, small business owners, investors, artisans, or those who merely have a good idea for a business venture have a new and attainable means of securing capital to grow their dreams. Gone are the days when the only options to raise funds for a new business were venture capitalists, angel investors, or Wall Street. Web-based crowdfunding services are now plentiful and offer a variety of options for the aspiring entrepreneur. However, these services are not typically as well-understood as the more traditional 410 0$aWiley Finance 606 $aCrowd funding$xFinance 606 $aVenture capital 606 $aNew business enterprises 606 $aFinance$2HILCC 606 $aBusiness & Economics$2HILCC 606 $aInvestment & Speculation$2HILCC 615 0$aCrowd funding$xFinance 615 0$aVenture capital 615 0$aNew business enterprises 615 7$aFinance 615 7$aBusiness & Economics 615 7$aInvestment & Speculation 676 $a658.15/224 700 $aRich$b Jason R$01642477 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910814188203321 996 $aThe Crowd Funding Services Handbook$93987210 997 $aUNINA