The art of retail buying : an insider's guide to the best practices from the industry / / Marie-Lousie Jacobsen

• Autore: Jacobsen Marie-Louise
• Pubblicazione: Singapore, : John Wiley & Sons (Asia), 2009
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (423 p.)
• Disciplina: 658.72
• Soggetto topico: Purchasing; Retail trade
• Note generali: Includes index.
• Nota di contenuto: The Art of Retail Buying: An Insider's Guide to the Best Practices from the Industry; Contents; Dedication; Acknowledgments; Introduction; Chapter 1: Retail Formats; Chapter 2: Qualifications-Qualities-Abilities; Chapter 3: The Buyer's Roles; Chapter 4: Management Expectations; Chapter 5: Retail Math; Chapter 6: Budgeting; Chapter 7: Assortment Planning; Chapter 8: Anticipating Consumer Trends; Chapter 9: Forecasting Customer Demands; Chapter 10: Central Buying; Chapter 11: The True Essence of Buying; Chapter 12: Buying Merchandise; Chapter 13: Brand Strategy; Chapter 14: Managing Suppliers ; Chapter 15: NegotiationChapter 16: Retail Shrink: The Bare Truth; Chapter 17: Leading By Example; Chapter 18: Business Communication; Appendix 1: International Trade Fairs; Appendix 2: Common Terms from the World of Fashion; Appendix 3: Catalog of Colors; Appendix 4: Common Shipping Terms; Glossary; Index
• Sommario/riassunto: Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is being sent to the right stores, at the right time, in the right quantities. This takes a blend of forward planning and rapid response to consumer demands. In combination with the other areas of the business, success comes from maximizing profit, which is achieved through anticipating customer needs and responding rapidly to immediate issues. It involves complex data analysis, liaison with the stores operation teams and balancing store stock levels. To succeed as a professional buyer, you will need strong analytical and numerical skills, an interest and understanding of consumer demands and strong commercial awareness. You also need to have an ability to understand and prioritize issues quickly and efficiently. Progression into the Merchandising function also involves the ability to manage change. The better equipped you are in your buying function the better you will be able to adapt to these changes. The best change of all is to graduate from a good buyer to an outstanding one! To handle the complexity of data and to enable you to contribute effectively in the critical role of a buyer, you need the right skill-sets and a right mind-set. Both of which can be learned in The Art of Retail Buying. This easy to read guide is written in a concise & pictorial style with colorful images that enables you to follow step-by-step each function of a buyer. The Art of Retail Buying will inspire you, motivate you and encourage you towards merchandising excellence!
• Altri titoli varianti: Retail buying
• Titolo autorizzato: The art of retail buying
• ISBN: 9786613401465; 9781119199762; 111919976X; 9781118178690; 1118178696; 9781283401463; 1283401460; 9781118178713 (e-book); 1118178718
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910811234503321
• Lo trovi qui: Univ. Federico II