How people buy online : the psychology behind consumer behaviour / / Seema Gupta
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| Autore: |
Gupta Seema
|
| Titolo: |
How people buy online : the psychology behind consumer behaviour / / Seema Gupta
|
| Pubblicazione: | Mathura Road : , : SAGE Publications Pvt. Ltd, , 2021 |
| Edizione: | 1st edition. |
| Descrizione fisica: | 1 online resource (258 pages) : illustrations |
| Disciplina: | 640.73 |
| Soggetto topico: | Teleshopping |
| Consumer behavior | |
| Sommario/riassunto: | Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions, rather than the neo cortex that works on rationale. Is it then possible for marketers to decode buying decisions of digital consumers and market their wares strategically in a highly competitive marketplace? How People Buy Online proves it is possible. Not only does it break the myths about online shopping behaviour, but it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. This unique intersection of marketing with psychology makes this book an absorbing read, especially for management professionals. Watch the book discussion https://youtu.be/DK20dpk35zU. |
| Titolo autorizzato: | How people buy online |
| ISBN: | 93-5479-306-1 |
| 93-5388-755-0 | |
| 93-5388-754-2 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910794572703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |