Vai al contenuto principale della pagina

Strategic management : an executive perspective / / Cornelis A. de Kluyver and John A. Pearce II



(Visualizza in formato marc)    (Visualizza in BIBFRAME)

Autore: De Kluyver Cornelis A. Visualizza persona
Titolo: Strategic management : an executive perspective / / Cornelis A. de Kluyver and John A. Pearce II Visualizza cluster
Pubblicazione: New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Edizione: First edition.
Descrizione fisica: 1 online resource (274 p.)
Disciplina: 658.4012
Soggetto topico: Strategic planning
Soggetto non controllato: Strategy formulation
corporate strategy
business unit strategy
competitive advantage
business model
innovation
value creation
value proposition
markets
segmentation
positioning
value disciplines
market participation
supply chain infrastructure
global management model
global industry
global branding
outsourcing
offshoring
board of directors
Persona (resp. second.): PearceJohn A., II
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references (pages 233-244) and index.
Nota di contenuto: 1. What is strategy? -- 2. Strategy and performance -- 3. Analyzing the external strategic environment -- 4. Analyzing an industry -- 5. Analyzing a company's strategic resource base -- 6. Formulating business unit strategy -- 7. Business unit strategy: contexts and special dimensions -- 8. Global strategy, fundamentals -- 9. Global strategy, adapting the business model -- 10. The board's role in strategic management -- Notes -- Index.
Sommario/riassunto: The principal objectives of this book are to assist practicing managers in preparing to assume executive responsibilities and to introduce MBA and Executive MBA students to an executive perspective on strategic management. Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies reflect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a firm to a leadership position. Knowing where to go and finding carefully considered, creative ways of getting there are the hallmarks of successful strategy. Perhaps even more important to success is the ability to effectively implement a chosen strategy--marshaling the right resources and talent, creating a functional organizational structure, fostering a beneficial corporate culture and providing appropriate incentives.
Titolo autorizzato: Strategic management  Visualizza cluster
ISBN: 1-63157-074-9
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910787367603321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: Strategic management collection. . 2150-9646