Vai al contenuto principale della pagina
Autore: | Williams Kevin <1967-, > |
Titolo: | The out-of-home immersive entertainment frontier : expanding interactive boundaries in leisure facilities / / Kevin Williams and Michael Mascioni |
Pubblicazione: | London : , : Routledge, , 2016 |
Descrizione fisica: | 1 online resource (217 p.) |
Disciplina: | 790.06/9 |
Soggetto topico: | Leisure - Economic aspects |
Leisure industry | |
Popular culture - Economic aspects | |
Altri autori: | MascioniMichael |
Note generali: | "A Gower Book"--Cover. |
First published 2014 by Gower Pub. | |
Nota di contenuto: | Cover; Contents; List of Figures; About the Authors; Preface; Introduction: Birth of a Genre; 1 The Structure of Play; 2 Collapse and Recovery; 3 Defining the Sector; 4 The Drive for Immersion; 5 Social and Co-operative; 6 Convergence; 7 Future Trends; Conclusion: Living in the Dream; Index |
Sommario/riassunto: | Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage. |
Titolo autorizzato: | The out-of-home immersive entertainment frontier |
ISBN: | 1-351-88459-X |
1-315-23795-4 | |
1-4724-2696-7 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910786820503321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |