Competitive advantage in food and agribusiness industries [[electronic resource] /] / guest editors Morven McEachern and Claire Seaman

• Pubblicazione: Bradford, England, : Emerald Group Publishing, c2005
• Descrizione fisica: 1 online resource (112 p.)
• Disciplina: 338.19
• Soggetto topico: Agricultural industries; Food industry and trade
• Altri autori: McEachemMorven SeamanClaire
• Note generali: Description based upon print version of record.
• Nota di contenuto: CONTENTS; EDITORIAL ADVISORY BOARD; A new approach to elicit consumers' willingness to purchase genetically modified apples; Food industry awareness of consumers' plant food beliefs; Consumer perceptions of meat production; Development and empirical test of a grocery retail instore logistics model; Exploring the gap between attitudes and behaviour; The development of the European market for organic products: insights from a Delphi study
• Sommario/riassunto: This e-book draws together current and topical research from around the globe on gaining competitive advantage in food and agri-business industries worldwide. Consumer purchasing behaviour and perceptions of genetically-modified foods, organic foods, plant foods and meat are considered, with a view to establishing how industry can better understand and inform consumers to achieve competitive advantage.
• Titolo autorizzato: Competitive advantage in food and agribusiness industries
• ISBN: 1-280-50932-5; 9786610509324; 1-84544-605-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910783535203321
• Lo trovi qui: Univ. Federico II