Greener Marketing : a Responsible Approach to Business / / Martin Charter
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| Autore: |
Charter Martin
|
| Titolo: |
Greener Marketing : a Responsible Approach to Business / / Martin Charter
|
| Pubblicazione: | London : , : Taylor and Francis, , 2017 |
| Edizione: | 2nd ed. |
| Descrizione fisica: | 1 online resource (432 p.) |
| Disciplina: | 658.8/02 |
| Soggetto topico: | Green marketing |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies. |
| Sommario/riassunto: | "An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries."--Provided by publisher. |
| Titolo autorizzato: | Greener Marketing |
| ISBN: | 1-351-28350-2 |
| 1-351-28306-5 | |
| 1-351-28307-3 | |
| 1-351-28351-0 | |
| 1-351-28308-1 | |
| 1-351-28352-9 | |
| 1-907643-20-6 | |
| 9781351283526 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910779528203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |