03224oam 2200685M 450 991077952820332120231213124703.01-351-28350-21-351-28306-51-351-28307-31-351-28351-01-351-28308-11-351-28352-91-907643-20-69781351283526(CKB)2550000001040365(EBL)1741650(SSID)ssj0001101117(PQKBManifestationID)11985887(PQKBTitleCode)TC0001101117(PQKBWorkID)11066937(PQKB)11430446(MiAaPQ)EBC1741650(MiAaPQ)EBC1741651(Au-PeEL)EBL1741650(CaPaEBR)ebr10650147(OCoLC)884015377(OCoLC)1004183121(OCoLC-P)1004183121(FlBoTFG)9781351283526(OCoLC)1110310752(OCoLC-P)1110310752(FlBoTFG)9781351283083(EXLCZ)99255000000104036520170915d2017 uy 0engurcn|||||||||txtccrGreener Marketing a Responsible Approach to Business /Martin Charter2nd ed.London :Taylor and Francis,2017.1 online resource (432 p.)Description based upon print version of record.1-874719-00-4 1-874719-14-4 Includes bibliographical references and index.section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies."An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries."--Provided by publisher.Green marketingGreen marketing.658.8/02Charter Martin1461939OCoLC-POCoLC-PBOOK9910779528203321Greener Marketing3764209UNINA