Effective health risk messages [[electronic resource] ] : a step-by-step guide / / Kim Witte, Gary Meyer, Dennis Martell

• Autore: Witte Kim
• Pubblicazione: Thousand Oaks, Calif. ; ; London, : SAGE, c2001
• Descrizione fisica: 1 online resource (225 p.)
• Disciplina: 613
• Soggetto topico: Health promotion; Health attitudes; Threat (Psychology); Perception; Health risk assessment
• Soggetto genere / forma: Electronic books.
• Altri autori: MeyerGary, PhD. MartellDennis
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. 199-205) and index.
• Nota di contenuto: Cover; Contents; preface for Instructors and Practitioners; Acknowledgments; Chapter 1 - What are Health Risk Messages?; Chapter 2 - History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991; Chapter 3 - Putting it All Together: The Extended Parallel Process Model; Chapter 4 - Useful Concepts from Other Theories; Chapter 5 - Starting Out the Right Way: Formative Research; Chapter 6 - The Risk Behavior Diagnosis Scale; Chapter 7 - Out of the Tower and into the Field; Chapter 8 - Data Collection; Chapter 9 - Data Analysis; Chapter 10 - Getting the Message Out; Appendix; Glossary ; WorksheetsReferences; Suggested Readings; Index; About the Authors
• Sommario/riassunto: Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience.
• Titolo autorizzato: Effective health risk messages
• ISBN: 1-322-41560-9; 0-7619-1509-5; 1-4522-6439-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910481007903321
• Lo trovi qui: Univ. Federico II