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100   $a20120319d2001      fy|            0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aEffective health risk messages$b[electronic resource] $ea step-by-step guide /$fKim Witte, Gary Meyer, Dennis Martell
210   $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc2001
215   $a1 online resource (225 p.)
300   $aDescription based upon print version of record.
311   $a1-4522-3323-3 
311   $a0-7619-1508-7 
320   $aIncludes bibliographical references (p. 199-205) and index.
327   $aCover; Contents; preface for Instructors and Practitioners; Acknowledgments; Chapter 1 - What are Health Risk Messages?; Chapter 2 - History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991; Chapter 3 - Putting it All Together: The Extended Parallel Process Model; Chapter 4 - Useful Concepts from Other Theories; Chapter 5 - Starting Out the Right Way: Formative Research; Chapter 6 - The Risk Behavior Diagnosis Scale; Chapter 7 - Out of the Tower and into the Field; Chapter 8 - Data Collection; Chapter 9 - Data Analysis; Chapter 10 - Getting the Message Out; Appendix; Glossary
327   $aWorksheetsReferences; Suggested Readings; Index; About the Authors
330 8 $aEffective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience.
606   $aHealth promotion
606   $aHealth attitudes
606   $aThreat (Psychology)
606   $aPerception
606   $aHealth risk assessment
608   $aElectronic books.
615  0$aHealth promotion.
615  0$aHealth attitudes.
615  0$aThreat (Psychology)
615  0$aPerception.
615  0$aHealth risk assessment.
676   $a613
700   $aWitte$b Kim$01031823
701   $aMeyer$b Gary$cPhD.$01031824
701   $aMartell$b Dennis$01031825
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910481007903321
996   $aEffective health risk messages$92449336
997   $aUNINA