The four stages of highly effective crisis management : how to manage the media in the digital age / / Jane Jordan-Meier
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| Autore: |
Jordan-Meier Jane
|
| Titolo: |
The four stages of highly effective crisis management : how to manage the media in the digital age / / Jane Jordan-Meier
|
| Pubblicazione: | Boca Raton : , : CRC Press, , 2011 |
| Descrizione fisica: | 1 online resource (310 p.) |
| Disciplina: | 302.23/068 |
| Soggetto topico: | Mass media - Management |
| Crisis management | |
| Online social networks | |
| Public relations | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Media, crisis, and new reporting tools -- What is a crisis? -- Unfolding crisis -- Crisis is triggered -- A crisis stops the show -- Case in point: Virginia Tech -- The role of media in a crisis -- Social, interactive, and everywhere all the time -- Today's news from multiple platforms -- Old media play a role in the social media revolution: social or leave -- Power to the people: the rise of hyperlocal news -- Mainstream media are still a factor -- Social media's role in crisis -- Media ethics? what drives traditional media behavior -- Twitter: is it a fad or the "8 bazillion pound gorilla?" -- Overview -- Background. |
| Sommario/riassunto: | From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate language and media outlet to properly convey your message during and after a crisis.Unveiling the secrets of how to manage the media in a crisis, the book examines how rapidly evolving social media and Web 2.0 technologies |
| Titolo autorizzato: | The four stages of highly effective crisis management |
| ISBN: | 0-429-24847-4 |
| 1-283-27958-4 | |
| 9786613279583 | |
| 1-4398-5374-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910459968703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |