Foundations of advertising [[electronic resource] ] : theory & practice / / S.A. Chunawalla, K.C. Sethia

• Autore: Chunawalla S. A
• Pubblicazione: Mumbai, : Himalaya Pub. House, 2008
• Edizione: Rev. ed.
• Descrizione fisica: 1 online resource (749 p.)
• Soggetto topico: Advertising
• Soggetto genere / forma: Electronic books.
• Altri autori: SethiaK. C
• Note generali: Includes index.
• Nota di contenuto: COVER ; CONTENTS; Celebrating 100 Years of Indian Advertising; Advertising World; Fundamentals of Advertising: I; Fundamentals of Advertising: II; Types of Advertising; Advertising as a Career; Advertising Business; Campaign Planning and Creativity in Advertising; Advertising Budget; Media Selection, Planning, Scheduling & Strategy; Print Media: Newspapers and Magazines; Electronic Media: TV: The New Golden Goose; Electronic Media: Radio; Media of the New Millennium - Internet; Outdoor and Transit Media; Direct Marketing (DM), Cinema and Miscellaneous Media; Message Design and Development ; Advertising AppealsAdvertisement Copy for Print Media; Copywriting for Radio, TV and Outdor Media; Advertisement Art - The Layout of Advertisements; Advertising Art - Preparation of a Layout: I; Advertising Art - Preparation of a Layout: II; Glamour of Advertising: Models, Fashion Shows, VJs, DJs, RJs and MCs; Print Ad Production; TV Commercial/ Ad Film Production; Production of Animation Films; Fundamentals of Computer Graphics; Ad Effectiveness; Marketing Research; Advertisement Stalwarts; Advertisement and Society; Case Studies; Index
• Titolo autorizzato: Foundations of advertising
• ISBN: 1-64287-583-X; 1-282-80370-0; 9786612803703; 1-4416-7611-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910458671103321
• Lo trovi qui: Univ. Federico II