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Record Nr. |
UNINA9910458671103321 |
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Autore |
Chunawalla S. A |
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Titolo |
Foundations of advertising [[electronic resource] ] : theory & practice / / S.A. Chunawalla, K.C. Sethia |
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Pubbl/distr/stampa |
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Mumbai, : Himalaya Pub. House, 2008 |
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ISBN |
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1-64287-583-X |
1-282-80370-0 |
9786612803703 |
1-4416-7611-2 |
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Edizione |
[Rev. ed.] |
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Descrizione fisica |
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1 online resource (749 p.) |
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Altri autori (Persone) |
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Soggetti |
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Advertising |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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COVER ; CONTENTS; Celebrating 100 Years of Indian Advertising; Advertising World; Fundamentals of Advertising: I; Fundamentals of Advertising: II; Types of Advertising; Advertising as a Career; Advertising Business; Campaign Planning and Creativity in Advertising; Advertising Budget; Media Selection, Planning, Scheduling & Strategy; Print Media: Newspapers and Magazines; Electronic Media: TV: The New Golden Goose; Electronic Media: Radio; Media of the New Millennium - Internet; Outdoor and Transit Media; Direct Marketing (DM), Cinema and Miscellaneous Media; Message Design and Development |
Advertising AppealsAdvertisement Copy for Print Media; Copywriting for Radio, TV and Outdor Media; Advertisement Art - The Layout of Advertisements; Advertising Art - Preparation of a Layout: I; Advertising Art - Preparation of a Layout: II; Glamour of Advertising: Models, Fashion Shows, VJs, DJs, RJs and MCs; Print Ad Production; TV Commercial/ Ad Film Production; Production of Animation Films; Fundamentals of Computer Graphics; Ad Effectiveness; Marketing Research; Advertisement Stalwarts; Advertisement and Society; Case Studies; Index |
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