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Destination benchmarking [[electronic resource] ] : concepts, practices, and operations / / Metin Kozak



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Autore: Kozak M (Metin), <1968-> Visualizza persona
Titolo: Destination benchmarking [[electronic resource] ] : concepts, practices, and operations / / Metin Kozak Visualizza cluster
Pubblicazione: Cambridge, MA, : CABI Pub., c2004
Descrizione fisica: 1 online resource (234 p.)
Disciplina: 910/.68/4
Soggetto topico: Tourism - Management
Benchmarking (Management)
Soggetto genere / forma: Electronic books.
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references (p. 196-209).
Nota di contenuto: Preface; Acknowledgements; 1 Overview of Benchmarking Theory; 2 Evaluating Benchmarking Studies in Tourism; 3 Towards Destination Benchmarking; 4 Measures of Destination Benchmarking; 5 Internal Destination Benchmarking; 6 External Destination Benchmarking; 7 Generic Destination Benchmarking; 8 Data Collection and Analysis; 9 Destination Benchmarking: Characteristics and Limitations; 10 Conclusion; References; Index
Sommario/riassunto: This text evaluates different approaches to benchmarking and their application with tourism destinations. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations.
Titolo autorizzato: Destination benchmarking  Visualizza cluster
ISBN: 1-280-86627-6
9786610866274
0-85199-875-5
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910455797403321
Lo trovi qui: Univ. Federico II
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