Maximum influence [[electronic resource] ] : the 12 universal laws of power persuasion / / Kurt W. Mortensen
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| Autore: |
Mortensen Kurt W
|
| Titolo: |
Maximum influence [[electronic resource] ] : the 12 universal laws of power persuasion / / Kurt W. Mortensen
|
| Pubblicazione: | New York, : American Management Association, c2004 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (253 p.) |
| Disciplina: | 153.8/52 |
| Soggetto topico: | Persuasion (Psychology) |
| Influence (Psychology) | |
| Success - Psychological aspects | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue. |
| Sommario/riassunto: | ""The most complete work on persuasion and influence I have ever read."" -- Robert G. Allen, author, ""Nothing Down"" and ""Multiple Streams of Income"" |
| Titolo autorizzato: | Maximum influence |
| ISBN: | 0-8144-2804-5 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910827935503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |