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Record Nr. |
UNINA9910827935503321 |
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Autore |
Mortensen Kurt W |
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Titolo |
Maximum influence : the 12 universal laws of power persuasion / / Kurt W. Mortensen |
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Pubbl/distr/stampa |
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New York, : American Management Association, c2004 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (253 p.) |
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Disciplina |
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Soggetti |
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Persuasion (Psychology) |
Influence (Psychology) |
Success - Psychological aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue. |
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Sommario/riassunto |
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""The most complete work on persuasion and influence I have ever read."" -- Robert G. Allen, author, ""Nothing Down"" and ""Multiple Streams of Income"" |
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