Classical rhetoric and modern public relations : an Isocratean model / / Charles Marsh
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| Autore: |
Marsh Charles <1955-, >
|
| Titolo: |
Classical rhetoric and modern public relations : an Isocratean model / / Charles Marsh
|
| Pubblicazione: | New York : , : Routledge, , 2013 |
| Descrizione fisica: | 1 online resource (209 p.) |
| Disciplina: | 885/.01 |
| Soggetto topico: | Rhetoric - Political aspects |
| Rhetoric, Ancient | |
| Education, Greek - Philosophy | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. [157]-187) and index. |
| Nota di contenuto: | Classical Rhetoric and Modern Public Relations An Isocratean Model; Copyright; Contents; Acknowledgments; 1 Isocrates and Modern Public Relations: An Overview; 2 Sophrosyne and Dikaiosyne: Isocrates' Concentric Ethics; 3 Peitho: An Isocratean Model of Persuasion; 4 Homonoia: Isocratean Rhetoric and Public Relations' Social Harmony Frameworks; 5 Koinos Bios: Isocratean Rhetoric and the Reflective Paradigm; 6 Logos and Dunamis: Isocratean Rhetoric and Postmodern Public Relations; 7 Syggrammata: Isocratean Planning and New Media; 8 Paideia: Isocrates' Rhetorical Education |
| 9 Antilogia: Speaking against Isocrates10 Mimesis: Rediscovering Isocrates; Notes; Bibliography; Index | |
| Sommario/riassunto: | This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as ""the master of all rhetoricians,"" favored over Plato and Aristotle. By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addr |
| Titolo autorizzato: | Classical rhetoric and modern public relations |
| ISBN: | 1-136-24263-5 |
| 0-203-10298-3 | |
| 1-283-86184-4 | |
| 1-136-24264-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910817519803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Routledge Research in Public Relations