03342oam 2200697I 450 991081751980332120240131144437.01-136-24263-50-203-10298-31-283-86184-41-136-24264-310.4324/9780203102985 (CKB)2670000000299307(EBL)1092746(OCoLC)820787693(SSID)ssj0000784761(PQKBManifestationID)11427171(PQKBTitleCode)TC0000784761(PQKBWorkID)10782528(PQKB)11287833(MiAaPQ)EBC1092746(Au-PeEL)EBL1092746(CaPaEBR)ebr10632462(CaONFJC)MIL417434(OCoLC)823387023(OCoLC)895717702(FINmELB)ELB137435(EXLCZ)99267000000029930720180706d2013 uy 0engur|n|---|||||txtccrClassical rhetoric and modern public relations an Isocratean model /Charles MarshNew York :Routledge,2013.1 online resource (209 p.)Routledge research in public relations ;1Description based upon print version of record.1-138-23382-X 0-415-62600-5 Includes bibliographical references (p. [157]-187) and index.Classical Rhetoric and Modern Public Relations An Isocratean Model; Copyright; Contents; Acknowledgments; 1 Isocrates and Modern Public Relations: An Overview; 2 Sophrosyne and Dikaiosyne: Isocrates' Concentric Ethics; 3 Peitho: An Isocratean Model of Persuasion; 4 Homonoia: Isocratean Rhetoric and Public Relations' Social Harmony Frameworks; 5 Koinos Bios: Isocratean Rhetoric and the Reflective Paradigm; 6 Logos and Dunamis: Isocratean Rhetoric and Postmodern Public Relations; 7 Syggrammata: Isocratean Planning and New Media; 8 Paideia: Isocrates' Rhetorical Education9 Antilogia: Speaking against Isocrates10 Mimesis: Rediscovering Isocrates; Notes; Bibliography; IndexThis book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as ""the master of all rhetoricians,"" favored over Plato and Aristotle. By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addrRoutledge Research in Public RelationsRhetoricPolitical aspectsRhetoric, AncientEducation, GreekPhilosophyRhetoricPolitical aspects.Rhetoric, Ancient.Education, GreekPhilosophy.885/.01Marsh Charles1955-,1713206MiAaPQMiAaPQMiAaPQBOOK9910817519803321Classical rhetoric and modern public relations4106005UNINA