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Brand aid [[electronic resource] ] : shopping well to save the world / / Lisa Ann Richey and Stefano Ponte



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Autore: Richey Lisa Ann Visualizza persona
Titolo: Brand aid [[electronic resource] ] : shopping well to save the world / / Lisa Ann Richey and Stefano Ponte Visualizza cluster
Pubblicazione: Minneapolis [Minn.], : University of Minnesota Press, c2011
Descrizione fisica: 1 online resource (272 p.)
Disciplina: 361.2/6
Soggetto topico: Economic assistance - Developing countries
Celebrities - Political activity
Social entrepreneurship
Social responsibility of business
Branding (Marketing) - Social aspects
Consumption (Economics) - Social aspects
Altri autori: PonteStefano  
Note generali: "A Quadrant Book."
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
Sommario/riassunto: "Has there ever been a better reason to shop?" asks an ad for the Product RED American Express card, telling members who use the card that buying cappuccinos or cashmere will help to fight AIDS in Africa. Co-founded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of "compassionate consumption."
Titolo autorizzato: Brand aid  Visualizza cluster
ISBN: 0-8166-7667-4
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910811439603321
Lo trovi qui: Univ. Federico II
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Serie: A Quadrant Book