1.

Record Nr.

UNINA9910811439603321

Autore

Richey Lisa Ann

Titolo

Brand aid [[electronic resource] ] : shopping well to save the world / / Lisa Ann Richey and Stefano Ponte

Pubbl/distr/stampa

Minneapolis [Minn.], : University of Minnesota Press, c2011

ISBN

0-8166-7667-4

Descrizione fisica

1 online resource (272 p.)

Collana

A Quadrant Book

Altri autori (Persone)

PonteStefano

Disciplina

361.2/6

Soggetti

Economic assistance - Developing countries

Celebrities - Political activity

Social entrepreneurship

Social responsibility of business

Branding (Marketing) - Social aspects

Consumption (Economics) - Social aspects

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

"A Quadrant Book."

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.

Sommario/riassunto

"Has there ever been a better reason to shop?" asks an ad for the Product RED American Express card, telling members who use the card that buying cappuccinos or cashmere will help to fight AIDS in Africa. Co-founded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of "compassionate consumption."