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Stop, think, go, do [[electronic resource] ] : how typography and graphic design influence behavior / / Steven Heller and Mirko Ilić



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Autore: Heller Steven Visualizza persona
Titolo: Stop, think, go, do [[electronic resource] ] : how typography and graphic design influence behavior / / Steven Heller and Mirko Ilić Visualizza cluster
Pubblicazione: Beverly, Mass., : Rockport Publishers, 2012
Edizione: 1st edition
Descrizione fisica: 1 online resource (225 p.)
Disciplina: 686.2/2
Soggetto topico: Graphic design (Typography) - Social aspects
Graphic design (Typography) - History - 21st century
Graphic arts - Social aspects
Graphic arts - History - 21st century
Commercial art - Social aspects
Commercial art - History - 21st century
Altri autori: IlićMirko <1956->  
Note generali: Description based upon print version of record.
Nota di contenuto: ""Cover""; ""Title""; ""CONTENTS""; ""INTRODUCTION: STOP, GO, READ THIS!""; ""CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired.""; ""CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be.""; ""CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it.""; ""CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences.""
""CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments.""; ""CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking.""; ""CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education.""; ""CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.""; ""ABOUT THE AUTHORS""; ""ACKNOWLEGMENTS""
Sommario/riassunto: This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language.
Titolo autorizzato: Stop, think, go, do  Visualizza cluster
ISBN: 1-61058-389-2
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910810818803321
Lo trovi qui: Univ. Federico II
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