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101 0 $aeng
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200 10$aStop, think, go, do$b[electronic resource] $ehow typography and graphic design influence behavior /$fSteven Heller and Mirko Ilic?
205   $a1st edition
210   $aBeverly, Mass. $cRockport Publishers$d2012
215   $a1 online resource (225 p.)
300   $aDescription based upon print version of record.
311   $a1-59253-766-9 
327   $a""Cover""; ""Title""; ""CONTENTS""; ""INTRODUCTION: STOP, GO, READ THIS!""; ""CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired.""; ""CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be.""; ""CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it.""; ""CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences.""
327   $a""CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments.""; ""CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking.""; ""CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education.""; ""CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.""; ""ABOUT THE AUTHORS""; ""ACKNOWLEGMENTS""
330   $aThis revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language.
606   $aGraphic design (Typography)$xSocial aspects
606   $aGraphic design (Typography)$xHistory$y21st century
606   $aGraphic arts$xSocial aspects
606   $aGraphic arts$xHistory$y21st century
606   $aCommercial art$xSocial aspects
606   $aCommercial art$xHistory$y21st century
615  0$aGraphic design (Typography)$xSocial aspects.
615  0$aGraphic design (Typography)$xHistory
615  0$aGraphic arts$xSocial aspects.
615  0$aGraphic arts$xHistory
615  0$aCommercial art$xSocial aspects.
615  0$aCommercial art$xHistory
676   $a686.2/2
700   $aHeller$b Steven$01097505
701   $aIlic?$b Mirko$f1956-$01668733
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910810818803321
996   $aStop, think, go, do$94029522
997   $aUNINA