Vai al contenuto principale della pagina

Licensing, selling and finance in the pharmaceutical and healthcare industries : the commercialization of intellectual property / / Martin Austin



(Visualizza in formato marc)    (Visualizza in BIBFRAME)

Autore: Austin Martin Visualizza persona
Titolo: Licensing, selling and finance in the pharmaceutical and healthcare industries : the commercialization of intellectual property / / Martin Austin Visualizza cluster
Pubblicazione: London ; ; New York : , : Routledge, , 2016
Descrizione fisica: 1 online resource (191 p.)
Disciplina: 338.4/76606
338.476151
338.476606
615.10681
Soggetto topico: Biotechnology industries
Pharmaceutical industry
Intellectual property
Note generali: "A Gower book"--Cover.
First published 2012 by Gower Publishing.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: pt. 1. The challenge -- pt. 2. Models and solutions.
Sommario/riassunto: Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how to succeed in the future.Martin Austin explores the challenge that the pharmaceutical (and related) industries face in terms of balancing short term, cost containment and expenditure control in areas such as internal research and development; whilst em
Titolo autorizzato: Licensing, selling and finance in the pharmaceutical and healthcare industries  Visualizza cluster
ISBN: 1-317-10530-3
1-315-59234-7
1-283-62954-2
9786613941992
1-4094-5080-5
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910809417703321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui