02648oam 2200661I 450 991080941770332120230808211358.01-317-10530-31-315-59234-71-283-62954-297866139419921-4094-5080-510.4324/9781315592343 (CKB)3360000000446040(EBL)1035279(OCoLC)813285808(SSID)ssj0000721105(PQKBManifestationID)12279877(PQKBTitleCode)TC0000721105(PQKBWorkID)10687700(PQKB)10224562(MiAaPQ)EBC1035279(OCoLC)952729811(MiAaPQ)EBC4523564(EXLCZ)99336000000044604020180706e20162012 uy 0engur|n|---|||||txtccrLicensing, selling and finance in the pharmaceutical and healthcare industries the commercialization of intellectual property /Martin AustinLondon ;New York :Routledge,2016.1 online resource (191 p.)"A Gower book"--Cover.First published 2012 by Gower Publishing.1-4094-5079-1 Includes bibliographical references and index.pt. 1. The challenge -- pt. 2. Models and solutions.Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how to succeed in the future.Martin Austin explores the challenge that the pharmaceutical (and related) industries face in terms of balancing short term, cost containment and expenditure control in areas such as internal research and development; whilst emBiotechnology industriesPharmaceutical industryIntellectual propertyBiotechnology industries.Pharmaceutical industry.Intellectual property.338.4/76606338.476151338.476606615.10681Austin Martin.1724822MiAaPQMiAaPQMiAaPQBOOK9910809417703321Licensing, selling and finance in the pharmaceutical and healthcare industries4127210UNINA