The marketing of the president : political marketing as campaign strategy / / Bruce I. Newman
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| Autore: |
Newman Bruce I
|
| Titolo: |
The marketing of the president : political marketing as campaign strategy / / Bruce I. Newman
|
| Pubblicazione: | Thousand Oaks, Calif. : , : SAGE, , 1994 |
| ©1994 | |
| Descrizione fisica: | 1 online resource (xvii, 165 pages) : illustrations |
| Disciplina: | 324.70973 |
| Soggetto topico: | Presidents - United States - Election |
| Campaign management - United States | |
| Political campaigns - United States | |
| Marketing - United States | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and indexes. |
| Nota di contenuto: | part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing. |
| Sommario/riassunto: | Using the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign. |
| Titolo autorizzato: | The marketing of the president |
| ISBN: | 1-4833-2670-5 |
| 1-4522-5456-7 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910791072403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |