LEADER 02143nam  2200529 a 450 
001 9910791072403321
005 20230523181353.0
010   $a1-4833-2670-5
010   $a1-4522-5456-7
035   $a(CKB)2550000001194159
035   $a(EBL)1598404
035   $a(MiAaPQ)EBC1598404
035   $a(OCoLC)1007858220
035   $a(StDuBDS)EDZ0000159175
035   $a(EXLCZ)992550000001194159
100   $a20130912h19941994  fy             0
101 0 $aeng
135   $aur|||||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 14$aThe marketing of the president $epolitical marketing as campaign strategy /$fBruce I. Newman
210  1$aThousand Oaks, Calif. :$cSAGE,$d1994.
210  4$aŠ1994
215   $a1 online resource (xvii, 165 pages) $cillustrations
300   $aDescription based upon print version of record.
311 0 $a1-322-42206-0 
311 0 $a0-8039-5138-8 
320   $aIncludes bibliographical references and indexes.
327   $apart I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing.
330 8 $aUsing the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.
606   $aPresidents$zUnited States$xElection
606   $aCampaign management$zUnited States
606   $aPolitical campaigns$zUnited States
606   $aMarketing$zUnited States
615  0$aPresidents$xElection.
615  0$aCampaign management
615  0$aPolitical campaigns
615  0$aMarketing
676   $a324.70973
700   $aNewman$b Bruce I$089511
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910791072403321
996   $aThe marketing of the president$93716012
997   $aUNINA