The innovation playbook [[electronic resource] ] : a revolution in business excellence / / Nicholas J. Webb
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Webb Nicholas J. <1958->
|
| Titolo: |
The innovation playbook [[electronic resource] ] : a revolution in business excellence / / Nicholas J. Webb
|
| Pubblicazione: | Hoboken, NJ, : Wiley, 2010 |
| Descrizione fisica: | 1 online resource (259 p.) |
| Disciplina: | 658.4/063 |
| Soggetto topico: | Technological innovations - Economic aspects |
| Creative ability in technology | |
| Note generali: | Includes index. |
| Nota di contenuto: | The Innovation Playbook: A Revolution in Business Excellence; Contents; Foreword; Acknowledgments; Introduction; Still Crazy about Innovation-After All These Years; Becoming an Innovation Superstar; Plays in The Innovation Playbook; Part I: WHAT'S WRONG WITH INNOVATION TODAY; Chapter 1:The New Economy: Different for Good; Chapter 2: The Wheels Keep Falling Off; Chapter 3: The Danger of Safety; Chapter 4: What's Mything in Innovation Today; Part II: INNOVATING YOUR WAY TO BUSINESS EXCELLENCE; Chapter 5: Anatomy of an Innovation Superstar; Chapter 6: Creating Net Customer Value |
| Chapter 7: Carpet TimeChapter 8: The RealOpen Innovation Framework; Chapter 9: Creating a (Digital) Innovation Culture; Chapter 10: Dancing with the Innovation Superstars; About the Author; About The Innovation Playbook Web Site; Index | |
| Sommario/riassunto: | A complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of ""real open"" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovationShares t |
| Titolo autorizzato: | The innovation playbook |
| ISBN: | 0-470-91689-3 |
| 1-282-81709-4 | |
| 9786612817090 | |
| 0-470-91687-7 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910785256903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |