03035nam 2200577Ia 450 991078525690332120230725025050.00-470-91689-31-282-81709-497866128170900-470-91687-7(CKB)2670000000047547(EBL)589124(OCoLC)670430624(SSID)ssj0000420578(PQKBManifestationID)11296187(PQKBTitleCode)TC0000420578(PQKBWorkID)10392028(PQKB)10301734(MiAaPQ)EBC589124(Au-PeEL)EBL589124(CaPaEBR)ebr10419308(CaONFJC)MIL281709(EXLCZ)99267000000004754720100527d2010 uy 0engur|n|---|||||txtccrThe innovation playbook[electronic resource] a revolution in business excellence /Nicholas J. WebbHoboken, NJ Wiley20101 online resource (259 p.)Includes index.0-470-63796-X The Innovation Playbook: A Revolution in Business Excellence; Contents; Foreword; Acknowledgments; Introduction; Still Crazy about Innovation-After All These Years; Becoming an Innovation Superstar; Plays in The Innovation Playbook; Part I: WHAT'S WRONG WITH INNOVATION TODAY; Chapter 1:The New Economy: Different for Good; Chapter 2: The Wheels Keep Falling Off; Chapter 3: The Danger of Safety; Chapter 4: What's Mything in Innovation Today; Part II: INNOVATING YOUR WAY TO BUSINESS EXCELLENCE; Chapter 5: Anatomy of an Innovation Superstar; Chapter 6: Creating Net Customer ValueChapter 7: Carpet TimeChapter 8: The RealOpen Innovation Framework; Chapter 9: Creating a (Digital) Innovation Culture; Chapter 10: Dancing with the Innovation Superstars; About the Author; About The Innovation Playbook Web Site; IndexA complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of ""real open"" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovationShares tTechnological innovationsEconomic aspectsCreative ability in technologyTechnological innovationsEconomic aspects.Creative ability in technology.658.4/063Webb Nicholas J.1958-1555129MiAaPQMiAaPQMiAaPQBOOK9910785256903321The innovation playbook3816789UNINA