Porter's (1980) generic strategies, performance and risk [[electronic resource] ] : an empirical investigation with German data / / Jan Eldring
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| Autore: |
Eldring Jan
|
| Titolo: |
Porter's (1980) generic strategies, performance and risk [[electronic resource] ] : an empirical investigation with German data / / Jan Eldring
|
| Pubblicazione: | Hamburg, : Diplomica Verlag, 2009 |
| Descrizione fisica: | 1 online resource (78 p.) |
| Disciplina: | 658.8/04 |
| 658.804 | |
| Soggetto topico: | Business planning |
| Note generali: | Title from cover. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Porter ́s (1980) Generic Strategies, Performance and Risk; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; 1. Introduction; 2. Theory and Hypotheses; 3. Data and Method; 4. Analysis and Results; 5. Discussion, Implications and Limitations; 6. Conclusion; 7. References; MIP; Curriculum Vitae |
| Sommario/riassunto: | Porter's (1980) book Competitive Strategy has received a great deal of attention in the strategic management literature. Here Porter claims that competitive strategy is the search for a favorable competitive position in the industry, which can erode or improve, depending on a firm's choice of strategy. He derived a conceptual typology of three generic strategies that has already become a classic among scholars. They are cost leadership, differentiation and focus strategies. Just recently Michael Raynor (2007) challenged Porter's widely accepted typology, by including another dimension in the d |
| Titolo autorizzato: | Porter's (1980) generic strategies, performance and risk |
| ISBN: | 3-8366-2426-5 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910785110103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |