Hey, Whipple, squeeze this! [[electronic resource] ] : the classic guide to creating great advertising / / by Luke Sullivan ; with Sam Bennett

• Autore: Sullivan Luke
• Pubblicazione: Hoboken, N.J., : Wiley, 2012
• Edizione: 4th ed.
• Descrizione fisica: 1 online resource (402 p.)
• Disciplina: 659.13/2
• Soggetto topico: Advertising copy
• Classificazione: BUS002000
• Altri autori: BennettSam
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Sommario/riassunto: "The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"--
• Titolo autorizzato: Hey, Whipple, squeeze this
• ISBN: 1-118-23718-8; 1-280-58955-8; 9786613619389; 1-118-22383-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910779093703321
• Lo trovi qui: Univ. Federico II