Marketing with social media : a LITA guide / / edited by Beth C. Thomsett-Scott
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| Titolo: |
Marketing with social media : a LITA guide / / edited by Beth C. Thomsett-Scott
|
| Pubblicazione: | Chicago, Illinois : , : ALA TechSource, , 2014 |
| ©2014 | |
| Descrizione fisica: | 1 online resource (193 p.) |
| Disciplina: | 302.30285 |
| Soggetto topico: | Libraries - Marketing |
| Online social networks - Library applications | |
| Social media | |
| Soggetto genere / forma: | Electronic books. |
| Persona (resp. second.): | Thomsett-ScottBeth C. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Marketing with Social Media; Contents; Preface; Acknowledgments; Chapter 1: Libraries and Marketing with Technology; Chapter 2: Using Facebook to Market Libraries; Chapter 3: Using Wikis to Market Services and Resources; Chapter 4: Using Video-Sharing Sites to Market Your Library; Chapter 5: Outreach and Marketing Using Pinterest; Chapter 6: Marketing Libraries with Google+; Chapter 7: Foursquare: A New Marketing Tool; Chapter 8: Using Blogs to Market Library Services and Resources; Chapter 9: QR Codes and Libraries; Chapter 10: Twitter as a Marketing Tool for Libraries |
| About the Editor and ContributorsIndex | |
| Sommario/riassunto: | Eschewing mere theory in favor of real-world examples, editor Thomsett-Scott and her contributors offer to-the-point advice for getting up to speed with the world of social media. |
| Titolo autorizzato: | Marketing with social media |
| ISBN: | 1-55570-987-7 |
| 1-55570-986-9 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910536667003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
LITA guides.