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Record Nr. |
UNINA9910536667003321 |
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Titolo |
Marketing with social media : a LITA guide / / edited by Beth C. Thomsett-Scott |
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Pubbl/distr/stampa |
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Chicago, Illinois : , : ALA TechSource, , 2014 |
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©2014 |
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ISBN |
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1-55570-987-7 |
1-55570-986-9 |
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Descrizione fisica |
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1 online resource (193 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Libraries - Marketing |
Online social networks - Library applications |
Social media |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Marketing with Social Media; Contents; Preface; Acknowledgments; Chapter 1: Libraries and Marketing with Technology; Chapter 2: Using Facebook to Market Libraries; Chapter 3: Using Wikis to Market Services and Resources; Chapter 4: Using Video-Sharing Sites to Market Your Library; Chapter 5: Outreach and Marketing Using Pinterest; Chapter 6: Marketing Libraries with Google+; Chapter 7: Foursquare: A New Marketing Tool; Chapter 8: Using Blogs to Market Library Services and Resources; Chapter 9: QR Codes and Libraries; Chapter 10: Twitter as a Marketing Tool for Libraries |
About the Editor and ContributorsIndex |
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Sommario/riassunto |
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Eschewing mere theory in favor of real-world examples, editor Thomsett-Scott and her contributors offer to-the-point advice for getting up to speed with the world of social media. |
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