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Integrated Business Information Systems : A Holistic View of the Linked Business Process Chain ERP-SCM-CRM-BI-Big Data / / by Klaus-Dieter Gronwald



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Autore: Gronwald Klaus-Dieter Visualizza persona
Titolo: Integrated Business Information Systems : A Holistic View of the Linked Business Process Chain ERP-SCM-CRM-BI-Big Data / / by Klaus-Dieter Gronwald Visualizza cluster
Pubblicazione: Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2017
Edizione: 1st ed. 2017.
Descrizione fisica: 1 online resource (XXIII, 200 p. 115 illus.)
Disciplina: 658.70285
Soggetto topico: Application software
Data mining
Business logistics
Management information systems
Information Systems Applications (incl. Internet)
Data Mining and Knowledge Discovery
Supply Chain Management
Business Information Systems
Note generali: Includes index.
Nota di contenuto: Introduction -- Role Based Business Simulation -- Preparation and initiation -- Development and implementation of an ERP strategy -- Game Round 1 - Supply Chain not optimized -- Development and implementation of a SCM strategy -- Game Round 2 -- Development and implementation of a CRM strategy -- Game Round 3 – CRM-SCM integration -- Business Intelligence and Big Data Analytics -- Game Round 4 – CRM-Big Data integration -- Part II - Theoretical Background -- ERP – Enterprise Resource Planning -- SCM – Supply Chain Management -- CRM – Customer Relationship Management -- BI – Business Intelligence -- Big Data Analytics -- Part III – Simulation Information Material -- Post-Merger Initial Situation – Alpha Beer -- Post-Merger Initial Situation – Green Beer -- Post-Merger Initial Situation – Royal Beer -- Post-Merger Initial Situation – Wild Horse Beer -- Freight and Distribution Logistics -- kdibis.com -- Part IV - Appendix -- Index.
Sommario/riassunto: Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. The book explains that this requires business oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company. The course simulates the stepwise integration of the linked business process chain ERP-SCM-CRM-BI-Big Data of four competing groups of companies. The course participants become board members with full P&L responsibility for business units of one of four beer brewery groups managing supply chains from production to retailer.
Titolo autorizzato: Integrated Business Information Systems  Visualizza cluster
ISBN: 3-662-53291-3
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910254819703321
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