LEADER 00951nam0-2200313---450 001 990009496390403321 005 20170706070841.0 010 $a978-3-7091-0000-4 035 $a000949639 035 $aFED01000949639 035 $a(Aleph)000949639FED01 035 $a000949639 100 $a20111129d2011----km-y0itay50------ba 101 0 $ager 102 $aAT 105 $ac-------011yy 200 1 $aGedächtnisschrift für Theo Mayer-Maly$ezum 80. Geburstag$fherausgegeben von Friedrich Harrer, Heinrich Honsell und Peter Mader 210 $aWien ; New York$cSpringer$d2011 215 $aIX, 677 p.$c1 ritr.$d24 cm 702 1$aHarrer,$bFriedrich 702 1$aHonsell,$bHeinrich 702 1$aMader,$bPeter 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990009496390403321 952 $aDDR-Onor. Mayer-Maly (2)$bddr$fDDR 959 $aDDR 996 $aGedächtnisschrift für Theo Mayer-Maly$9851777 997 $aUNINA LEADER 04263nam 22006375 450 001 9910254819703321 005 20200706192129.0 010 $a3-662-53291-3 024 7 $a10.1007/978-3-662-53291-1 035 $a(CKB)4340000000062279 035 $a(DE-He213)978-3-662-53291-1 035 $a(MiAaPQ)EBC6313179 035 $a(MiAaPQ)EBC5578986 035 $a(Au-PeEL)EBL5578986 035 $a(OCoLC)1066184582 035 $a(PPN)201468794 035 $a(EXLCZ)994340000000062279 100 $a20170531d2017 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aIntegrated Business Information Systems$b[electronic resource] $eA Holistic View of the Linked Business Process Chain ERP-SCM-CRM-BI-Big Data /$fby Klaus-Dieter Gronwald 205 $a1st ed. 2017. 210 1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2017. 215 $a1 online resource (XXIII, 200 p. 115 illus.) 300 $aIncludes index. 311 $a3-662-53290-5 327 $aIntroduction -- Role Based Business Simulation -- Preparation and initiation -- Development and implementation of an ERP strategy -- Game Round 1 - Supply Chain not optimized -- Development and implementation of a SCM strategy -- Game Round 2 -- Development and implementation of a CRM strategy -- Game Round 3 ? CRM-SCM integration -- Business Intelligence and Big Data Analytics -- Game Round 4 ? CRM-Big Data integration -- Part II - Theoretical Background -- ERP ? Enterprise Resource Planning -- SCM ? Supply Chain Management -- CRM ? Customer Relationship Management -- BI ? Business Intelligence -- Big Data Analytics -- Part III ? Simulation Information Material -- Post-Merger Initial Situation ? Alpha Beer -- Post-Merger Initial Situation ? Green Beer -- Post-Merger Initial Situation ? Royal Beer -- Post-Merger Initial Situation ? Wild Horse Beer -- Freight and Distribution Logistics -- kdibis.com -- Part IV - Appendix -- Index. 330 $aEnterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. The book explains that this requires business oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company. The course simulates the stepwise integration of the linked business process chain ERP-SCM-CRM-BI-Big Data of four competing groups of companies. The course participants become board members with full P&L responsibility for business units of one of four beer brewery groups managing supply chains from production to retailer. 606 $aApplication software 606 $aData mining 606 $aBusiness logistics 606 $aManagement information systems 606 $aInformation Systems Applications (incl. Internet)$3https://scigraph.springernature.com/ontologies/product-market-codes/I18040 606 $aData Mining and Knowledge Discovery$3https://scigraph.springernature.com/ontologies/product-market-codes/I18030 606 $aSupply Chain Management$3https://scigraph.springernature.com/ontologies/product-market-codes/519030 606 $aBusiness Information Systems$3https://scigraph.springernature.com/ontologies/product-market-codes/522030 615 0$aApplication software. 615 0$aData mining. 615 0$aBusiness logistics. 615 0$aManagement information systems. 615 14$aInformation Systems Applications (incl. Internet). 615 24$aData Mining and Knowledge Discovery. 615 24$aSupply Chain Management. 615 24$aBusiness Information Systems. 676 $a658.70285 700 $aGronwald$b Klaus-Dieter$4aut$4http://id.loc.gov/vocabulary/relators/aut$0894259 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910254819703321 996 $aIntegrated Business Information Systems$91997582 997 $aUNINA