Competitive intelligence : the key to strategic advantage : a guide for small business owners / / Carol Tallon
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| Autore: |
Tallon Carol
|
| Titolo: |
Competitive intelligence : the key to strategic advantage : a guide for small business owners / / Carol Tallon
|
| Pubblicazione: | Cork, Ireland : , : NuBooks, , 2011 |
| ©2011 | |
| Descrizione fisica: | 1 online resource (42 p.) |
| Disciplina: | 658.472 |
| Soggetto topico: | Business intelligence |
| Competition | |
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | 1: INTRODUCTION; 2: COMPETITIVE INTELLIGENCE; 3: COMPETITORS; 4: INFORMATION; 5: COMPETITIVE ADVANTAGE; 6: LEARN WHAT WORKS; 7: MANAGING COMPETITIVE INTELLIGENCE; 8: PROTECTING YOUR OWN INFORMATION; ABOUT THE AUTHOR; ABOUT OAK TREE PRESS |
| Sommario/riassunto: | Competitive Intelligence is the process of researching, analysing and, most importantly, using intelligent data from any available information sources with the aim of out-performing competitors through a sustainable competitive advantage. The NuBook is a practical guide for small business owner/managers. |
| Titolo autorizzato: | Competitive intelligence |
| ISBN: | 1-84621-093-3 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910149171503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |